In “Anatomy of Interactive Experience,” Dongyoung Sohn describes interactivity as “the most popular term used for contrasting new media with traditional mass media.” To me, this seems true. In my opinion, one of the biggest differences between older medias such as newspaper or television was the overwhelming “one-way” communication. There was no way for a reader or viewer to immediately chime in and give their opinion on a newspaper article or television show. Kiousis states that interactivity is “typically associated with new communication technologies, especially the internet and the world wide web.”
With the internet, people can immediately post comments about an article they read, or a video they watched. YouTube provides millions of pieces of viewer comments and feedback on both professional/organizational and user-generated videos, which just opens the lines of interactivity between users, as well as musicians, or movie studios.
I define interactivity as the way new media provides two-way communication between provider (whether it be news, videos, art, etc.) and the user/audience.
I really enjoyed this video that describes interactivity in relation to new media. Also, there are talking robots.